Today one of our clients explained that a year ago their mobile app used to be a “BIG WOW” factor with buyers, but “not so much anymore.” She stated that it no longer has as large an impact with clients because so many of their competitors have also started using iPads as sales tools.

EXACTLY. Had she not been three time zones away, I would have hugged her. If you’re not going mobile (in some capacity), you’re not going anywhere but backward.

• Mobile Web
• Responsive Design
• Mobile Apps

Image from , coverage of St. Peter’s Square during papal conclaves in 2005 and 2013; individual images by Luca Bruno/AP and Michael Sohn/AP, copyright Associated Press.